Job advertising is storytelling.
Posting a position description online with an excessive list of duties whilst bragging about how good you are and how lucky this person will be to work with you isn’t going to cut it any longer…
Recruitment is marketing.
People don’t care if you have 30 employees, been in business for ten years and turn over 8 mil.
Give them success stories, tell them how people have progressed through your business, how they’ve grown professionally and personally, how they’re happy and healthy and how they have helped build the business.
Make it about them, not you.